Why Is App Store Optimization Important?


Date & time Apr 16
Creator jasonbeckham

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Surveys have shown that the majority of users discover apps by searching for them directly or using related keywords in the app store. Mobile application development in Atlanta Data indicates that app discovery via keyword search accounts for 63% of iOS apps and 58% for Android, which proves that search is the most important method for app discovery. That being said, it’s essential that companies and marketers who have their apps in either the App Store or Google Play should pay attention to the specific words that are more likely to be searched by users, and optimize their app accordingly.


Factors To Consider For Optimizing  Your App Store Listing>>

Now that you have decided to hire a mobile app development firm and launch your app in the app store, you need to optimize your listing as much as possible. The optimization efforts in the app store are what will ultimately drive conversions. Here are some of the factors to take into consideration:>>

1. Keyword Search>>

Identify what keywords you’re going to use prior to submitting your app to the app store. This will help drive more traffic (views and downloads) in the long run. The following criteria should be kept in mind when identifying keyword(s):>>


Audience: Who your app tailored to? Is it millennials? Business professionals? Stay-at-home parents? Identify your demographic. Imagine you have an app that caters to a parent who wants to regulate their child’s computer and TV-viewing habits. What words would that parent search in the app store if they are looking for an app about monitoring their child’s screen time? Think from the perspective of your target audience.>>


Competitiveness of the Keyword: How competitive is your keyword? Is it a popular search term that bigger or older companies with sizeable budgets have monopolized? This will affect how well your app ranks among a sea of more popular and well-known apps.>>


Search Volume: How many individuals are looking for apps using the keyword(s) you selected? Don’t use unfamiliar words in order to differentiate or leverage your app from your competitors. Make sure your keywords are the ones that are used in regular, everyday conversation.>>

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