6 Steps for a Successful Mobile App Launch


Date & time Apr 16
Creator jasonbeckham

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6 Steps for a Successful Mobile App Launch

Whether you’re launching a new mobile app, undergoing a relaunch, or updating your app, a launch can either save or cost you a lot of time and money.>>


These 6 steps will help your team, whether large or small, maximize user retention, drive daily usage, and reduce abandonment rates after launch. Nonetheless, IOS App Development in Boston you should always be prepared to adjust accordingly and remain flexible as your plan is likely to change along the way.



The first step of your mobile app launch should be market research. Getting to know your audience before beginning with the following steps will save a lot of time and money rather than blindly launching your mobile app into the market. Knowing exactly what your audience wants will help you to better understand their pain points and what they dislike about the apps that are already in the market. It’s important to uncover the underlying reasons for your user’s pain by examining their behaviors and attitudes. If you start your mobile app launch without knowing your audience, you won’t be able to foresee any imminent threats. Investing in your market research will ensure that you have a steady foundation for the rest of your mobile app launch.>>


Ask the following questions:>>

             Who is your app built for?>>

             What is the problem your users need a solution for?>>

             How is your app delivering value to its users?>>


Once you have the answers to these fundamental questions, you can center your marketing plan around who your mobile app is built for. This will inform all decisions when launching and marketing your app.>>

Step Two: Define Your Positioning Statement>>

After all of your market research is complete, you need to turn it into a deliverable by first, knowing your mobile app’s strengths and weaknesses and sharing your message with your internal team and key stakeholders.>>


There are over 2.2 million apps in the App Store. If your app is going to be successful, you need to offer something unique and valuable so that users are enticed to download your app. After you have determined who it is that you’re targeting, you need to determine what makes your app better than your competitors. This is called a Unique Value Proposition which describes why your product is valuable to your customer and why they should buy-in. With so many mobile apps on the market, you need to let your audience know why yours, in particular, is the most valuable. Your message will be drowned out if you simply describe whatyour app does. Instead, focus on why it’s different than any other product on the market.>>


Further, you need to ensure that your internal team is on the same page with your messaging. Strong internal communications is an essential part of a mobile launch because if you aren’t able to communicate effectively to your internal team, you won’t be able to properly communicate your message to your external stakeholders and in turn, you won’t be able to the achieve the buy-in that you anticipated.>>

Step Three: Define Your Success Criteria>>

In order to know whether your mobile app launch is succeeding or not, you’ll need to set some goals. What does success look like for your team? Keep it simple. Set your goals around active install rates, number of reviews, and average rating score, for example.>>

Step Four: Prepare Launch Activities>>

You’ve done all of your market research and now it’s time to focus on the execution of the mobile app launch. For a launch to be successful, there should be an established marketing plan to ensure that every step is made and executed properly in a timely manner.>>


Promoting your content: Now is a good time to make a list of marketing activities which might include social media, early access for bloggers, advertising, website design, etc. Map out a timeline of events leading up to your mobile app launch, and set your launch date ahead of time.>>

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